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Management of Brand Image on Digital Platforms

What is Brand Image?

Your brand image is the reflection of your brand in the minds of consumers. This image is formed over time and is shaped by consumers through their interactions with your brand and the experiences they have with it. Brand image is an attitude perceived by the buyer or consumer.The brand perception created by the company emerges as a brand message.Brand image is not only concerned with how the consumer perceives it, but also how the market perceives it.Brand image is created by consumers who interact with that brand.Brand image is formed on discourses, opinions.Brand image can change positively / negatively according to different variables.

How to Create a Brand Image?

Brand image can be created through name, advertising, design and effective communication activities. Of course, the image created must be appropriate to the brand and should not deceive or lie to the target audience.  

The following advertising activities will be extremely effective when creating a brand image:

Below the line ads and Above the line ads

  • Below the Line Ads
    Below the line ads corporate identity design, logo designis all design activities, including visual communication and packaging designs.
  •  Above the Line Ads
    Internet, digital media, social media channels, radio, television, magazines, newspapers and magazines are advertisements that reach the target audience through effective channels such as radio, television, magazines and newspapers. If you use above-the-line ads correctly and effectively, they contribute greatly to the creation of a brand image.

Brand Image Management on Digital Platforms

Brand Development

Brand Analysis and Target Audience Identification:

  •   The brand's identity, values, goals and target audience should be identified.

  • The target audience's behavior, preferences and needs in the digital space should be understood.

Social Media Management:

  • Social media platforms are important tools for a brand to interact with its target audience.

  • Share content regularly and respond to follower comments.

Creating a Content Strategy:

  • Create engaging and valuable content in line with brand values.

  • Share content regularly and respond to follower comments.

SEO (Search Engine Optimization):

  • SEO strategies should be implemented for better indexing of the website by search engines.

  • Factors such as keywords, content quality and site speed should be considered.

Online Reputation Management:

  •  Customer comments and feedback should be monitored and negative feedback should be responded to professionally.

  • Sharing good feedback can also create a positive image.

Analysis and Reporting:

  •  Analytics tools should be used to monitor performance on digital platforms.

  •  With this data, strategies should be continuously improved.

Following Trends:

  • Keeping abreast of current trends in digital marketing and communications can increase a brand's competitive advantage.

Crisis Management:

  •  A crisis communication plan should be created for possible crisis situations.

  • Responding quickly and effectively is important to protect the brand's reputation.
  • Get yourself comfortable.
  • Manage your workspace and organize your desk.
  • Adjust the work/life balance.
  • Keep In touch with your co-workers.
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