How to Determine Your Digital Marketing Budget?

How to Determine Your Digital Marketing Budget?

One of the most common topics between digital marketing agencies and brands is:

Agency: What is your advertising budget?

Brand: We don't have a budget, how much do you recommend?

It is not the right approach to answer this question off the cuff. What should happen is that the agency conducts market research for each brand and determines the budget by learning the brand's goals.

What are the main questions to ask?

1. Which geography and age group will we target?
2. What are the main interests of our target audience?
3. What is the income status and consumption habits of our target audience?
4. What keywords does our target audience search for in search engines when accessing our services or products?

When the answers to these questions are correctly obtained and analyzed, the total market depth and the approximate cost of reaching this audience are determined. One of the critical issues here is that when the target audience is reached 4-5 times, the probability of that audience becoming customers reaches its maximum.

Contact us to learn how much your brand's digital marketing budget should be.