How to Implement Sales-Focused Strategies in Form Advertising?

The two most important metrics to consider when measuring the success of digital marketing campaigns are cost per result. The most common mistake here is focusing on form cost. However, the ultimate result is the sale of the product or service.

Let's take an example: Suppose we have an ad campaign with a form cost of $100 and a conversion rate of 1% with this targeting/ad budget. You would need to spend $10,000 to get 1 sale. Let's say another campaign has a form cost of $200 and a conversion rate of 5%. In this case, we only need to obtain 20 forms to achieve 1 sale, and the cost of 20 forms would be 4,000 TL. In this situation, focusing solely on the form cost would be a significant mistake; our primary goal is to reach potential customers who are close to making a sale.

One of the most critical points here is tracking the forms and accurately recording which forms led to the actual sales. With the CRM program we developed at LEVELUP, we can track the forms reaching our brands down to the campaign/ad group/keyword/ad image breakdown. By clearly identifying which ones generate sales and which ones waste budget, we achieve successful advertising results.