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How to Create an Effective Website?

How to Create an Effective Website? Today, no company can stay away from the digital world. An effective website will play an important role in the representation and presence of your company in the digital world. A website makes your company accessible 24/7. Your potential customers and existing

Affiliate Marketing

What is Affiliate Marketing? This concept, which is called "affiliate marketing" in English and expressed as affiliate or affiliate marketing in Turkish, is included in the literature as a type of performance-based marketing. The shortest definition of affiliate marketing, which means sales and marketing partnership in Turkish, is

What is Corporate Social Media Management?

What is Corporate Social Media Management? Corporate social media management is a communication activity that increases the awareness of your brand, expands its audience and directs sales by using social media channels with a planning and creative strategy. While doing corporate social media management, it is important to determine what your brand's strengths and weaknesses are, and to develop content and communication strategies.

What is Social Media Marketing?

What is Social Media Marketing? Social media marketing is a marketing strategy that aims to reach the target audience of a brand or product through social media platforms and influence their purchasing behavior. Social media marketing helps brands interact with potential customers and increase brand awareness. Social Media

What is Digital Marketing?

What is Digital Marketing? Digital marketing is an important form of marketing in which companies and brands promote themselves and their products in electronic environments, including activities such as product sales and advertising. Digital marketing is the creation and dissemination of content through digital media channels (websites, landing pages, social media, e-mail and mobile applications).

Digital Marketing Fundamentals

What is Brand Image? Your brand image is the reflection of your brand in the minds of consumers. This image is formed over time and is shaped by the interaction with your brand and the experiences that consumers have with it. Brand image is an attitude perceived by the buyer or consumer. The brand perception created by the company emerges as a brand message.

What is SEO?

What is SEO? SEO stands for "Search Engine Optimization". Search Engine Optimization is a set of studies to ensure that our websites gain more visibility in search engines. SEO is an abbreviated form of the English word Search Engine Optimization. The aim is to make websites more visible on the search engine results page (SERP).

Budget and ROI Management for Digital Marketing

Budget and ROI Management for Digital Marketing Budget planning in digital marketing leads companies to an even more effective position. Thanks to good budget management, companies will get valuable results from the digital projects they create. If the right planning has been done, effective budgeting will enable companies to realize their projects.

The Effects of Consumer Psychology on Digital Marketing

Effects of Consumer Psychology on Digital Marketing The following brief information is given about the psychological factors affecting consumer behavior; Motivation: When a consumer realizes a need, he/she makes a purchase to meet it. Learning: The person uses the consumption information obtained during the learning process during the purchase. Perception: Consumers perceive brands

Management of Brand Image on Digital Platforms

What is Brand Image? Your brand image is the reflection of your brand in the minds of consumers. This image is formed over time and is shaped by the interaction with your brand and the experiences that consumers have with it. Brand image is an attitude perceived by the buyer or consumer. The brand perception created by the company emerges as a brand message.
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