The 5 Cornerstones of Successful Digital Advertising Strategies

The 5 Cornerstones of Successful Digital Advertising Strategies

Google and Meta: Today, you can reach 95 out of every 100 people you want to reach in the digital world through these two platforms. But is that enough? Does everyone who opens their computer or phone and wants to advertise on these platforms achieve the same results and success? If the answer were “yes,” everything would be very simple and fast, but as in every industry, digital advertising management also has different strategies and tactics.

Google and Meta are taking control away from advertisers and pulling it toward their own centers every day. Meta's “Advantage detailed targeting” and Google's “Advanced targeting” are two excellent examples of this trend. These technologies aim to take your ad targeting away from you and centralize it with AI support; thereby maximizing their profits by controlling the most critical performance metrics such as CPC (Cost Per Click), CPM (Cost Per Mille), and CPL (Cost Per Lead).

As advertisers and agencies, how can we take control, optimize costs, and maximize profits?

1. Precise Targeting: Having your ads seen by too many people only increases your costs. What you need is for your ads to be seen by the right audience, those interested in your products/services. This will reduce your costs, increase your ad click-through rates, and allow you to reach more customers and generate more revenue with less effort.
2. Avoid Broad Match: You should avoid broad match keywords in Google search network ads. With broad match, you will be listed in searches other than the keywords you specify, resulting in unnecessary clicks and higher costs. For this reason, you should use phrase match and exact match models.
3. Create Intersection Sets: It is quite difficult to reach your target with a single audience set in Meta and GDN (Google Display Network) ads. You must reach your target audience by creating intersections with audience sets such as income group, occupational group, or area of interest.
4. Eye-Catching and Quick-Messaging Creative: Reaching the right target audience is not enough. We need to grab attention within the first 2 seconds, deliver our message within 8 seconds, and finally get our potential customer to take action with our CTA (Call to Action) message. This rule must be followed in text ads, static visuals, and video ads.
5. Potential Customer Tracking and Effective Communication: The most common problem we see in our lead generation ads, where we collect potential customer forms, is customer tracking. When the relevant forms reach the sales team, it is extremely important to reach potential customers with the right communication scripts and then establish follow-up and communication to a high standard. To learn more about our LEVELUP | CRM software developed for this purpose and to gain more customers and increase your revenue, contact us.