What is Performance Max?

What is Performance Max?

Performance Max is a campaign type that allows performance advertisers to access all Google Ads inventory from a single campaign. As a result, you can reach more customers and achieve more conversions based on your goals.

The key difference between Performance Max and other campaigns is that Google automates the targeting and delivery of the campaign based on the information provided by the advertiser.

Performance Max helps increase performance based on specified conversion goals.

About Performance Max Campaigns

Performance Max Campaigns are a new way for advertisers to buy and optimize ads across YouTube, Display Network, Search Network, Discover, Gmail, and Google Maps. These campaigns complement keyword-based Search Network campaigns and use Google's artificial intelligence technology to help you increase conversions and value across all of Google's advertising channels and inventory from a single campaign. Performance Max campaigns are based on the goals that matter to you.

What are the benefits?

• Select conversion goals that matter to your business and set values for your conversions
• Choose the right budget and bidding strategy
• Keep final URL expansion enabled to get more conversions on relevant search queries
• Upload various ad creatives to your ad group
• Add audience signals to specify audiences more likely to convert

It's important to determine which goals you want your Maximum Performance campaigns to optimize for and report on the conversions that truly matter to your business. This way, the campaign can deliver all the conversions you're looking for, such as acquiring potential customers or increasing online or offline sales. Maximum Performance campaigns do not match search queries that exactly match the keywords currently in your Search Network campaigns. However, these campaigns are served in other auctions with a higher Ad Rank to help deliver additional value.

Key Features

URL Expansion: Using machine learning, the default URL Expansion feature selects a landing page based on customer intent to deliver the best performance for your goal.

Asset Groups: Uses asset groups instead of Performance Max ad formats. Asset groups contain a set of assets related to a single theme or target audience. Multiple groups can be created per campaign.