What is Tag Manager?

What is Tag Manager?

Google Tag Manager is a free tool offered by Google, just like Search Console and Analytics. With this tool, you can track whether visitor actions are completed on your website or app without having to modify the code blocks on your site. It is a free tool that allows you to manage all the scripts and tags you need to add to your website from a single location. Using the tag manager, you can add all the tags and code you need to add to your site through a single panel and decide which tags will be triggered under which conditions. Google Tag Manager is not limited to the use of Google products. Using GTM, you can integrate third-party tools such as Criteo and Crazy Egg, as well as add custom HTML tags. Using GTM will also minimize the clutter of tags on your website.

What Does Tag Manager Do?

GTM simplifies the control of tags. Using GTM, you can:

1. Choose when tags are triggered,
2. Determine when your tags are not triggered,
3. Determine on which pages of your website your tags will or will not be triggered,
4. Determine which events on your website will trigger your tags.

Google Tag Manager works through a single tag. You must add the tag you create to all pages of your website. Then you can add all the tags you want to add, including third-party tags, from your Google Tag Manager account. You can also create tags for multiple websites or mobile apps in a single Google Tag Manager account.

How to Track Links with Tag Manager?

To track links with Tag Manager, you can follow these steps:

1. Create a New Trigger:
   1. Click on the “Triggers” tab in the left menu.
   2. Click the “New” button to create a new trigger.
2. Yeni Bir Tetikleyici Oluşturun:
   1. Sol menüden “Tetikleyiciler” sekmesine tıklayın.
   2. "Yeni” butonuna tıklayarak yeni bir tetikleyici oluşturun.
3. Select the Trigger Type:
   1. Select a trigger type such as “Informational Link Click.”
4. Configure the Trigger:
   1. Select a specific link type (e.g., all links or a specific link class).
   2. Configure the trigger by making the necessary settings.
5. Create a New Tag:
   1. Click on the “Tags” tab in the left menu.
   2. Create a new tag by clicking the “New” button.
6. Select Tag Type:
   1. Typically, select the tracking tag for Google Analytics or other analytics tools.
7. Set Up the Tag:
   1. Create your tag and fill in the required fields. For example, add the tracking ID for Google Analytics.
8. Select the Trigger:
   1. Select the trigger you created in the “Triggers” section.
9. Publish Tags:
   1. After creating the tag and trigger, save and publish the changes.
10. Test:
    1. Switch to “Preview” mode in Tag Manager and test your website. This is important to check that the tags are working correctly.
11. Publish
    1. Once you have passed the testing phase, publish the changes to go live.