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What is Performance Max?

What is Performance Max?

Performance Max is a campaign type that allows performance advertisers to access all their Google Ads inventory from a single campaign. As a result, you can be visible to more customers and drive more conversions according to your goals.

Performance Max is a campaign type that allows performance advertisers to access all their Google Ads inventory from a single campaign. As a result, you can be visible to more customers and drive more conversions according to your goals. 

The main difference between Performance Max and other campaigns is that Google automates the targeting and delivery of the campaign based on information provided by the advertiser.

Performance Max helps improve performance against specified conversion goals. 

About Performance Max Campaigns

Maximum Performance Campaigns are a new way for advertisers to buy and optimize ads across YouTube, Display, Search, Explore, Gmail, and Google Maps. These campaigns complement keyword-based Search campaigns and use Google's AI technology to help you increase conversions and value across all of Google's ad channels and inventory from a single campaign. Maximum Performance campaigns are based on the goals that matter to you.  

What are the Advantages?

  1. Select conversion goals that matter to your business and set values for your conversions
  2. Choosing the right budget and bidding strategy
  3. Keep Ultimate URL expansion turned on to get more conversions on relevant search queries
  4. Installing various creatives in your item group
  5. Add audience signals to indicate audiences that are more likely to convert

It's important to identify which goals you want your Maximum Performance campaigns to optimize for and report on the conversions that really matter to your business. That way, the campaign can deliver all the conversions you're looking for, whether it's lead generation, driving online or offline sales. Max Performance campaigns do not match search queries that exactly match keywords already in your Search campaigns. However, these campaigns will run in other auctions with a higher Ad Rank to help provide additional value. 

Key Features

URL Expansion: Through machine learning, the default URL Expansion feature selects a landing page based on customer intent to ensure the best performance for your target.

Asset Groups: Performance Max uses asset groups instead of ad formats. Asset groups contain a set of assets related to a single theme or target audience. Multiple groups can be created per campaign.

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