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What is SEO?

What is SEO?

SEO stands for "Search Engine Optimization". Search Engine Optimization is a set of studies to ensure that our websites gain more visibility in search engines. SEO is an abbreviated form of the words Search Engine Optimization in English. The aim is for websites to achieve better rankings on the search engine results page (SERP).

Thanks to SEO, you can improve the performance of your website and reach more visitors.

Organic search is the most effective way for your content to be discovered and accessed. With a good SEO strategy, you can increase the quality and quantity of traffic to your website, so you can stand out in organic search results.

How to do SEO?

The main elements of SEO: On-page SEO and Off-page SEO.

On-page SEO, is about creating content that will affect your ranking. Factors such as keywords, meta title and description work you do to attract visitors to the pages or content on your website, and writing quality content are included in on-page SEO work.

Off-page SEO is the relationship that drives people to share the content you create or your page. For example, backlinking is an example of off-page SEO.

Keyword Research and Basics

Keyword targeting is very important for search engines to better understand the articles on your site. Because the keywords you use give certain clues to the search engine. For this reason, if you want Google to understand what your page is about, you should use your related words frequently and do your keyword targeting properly..

Keyword research is not only about strengthening search engine optimization and attracting visitors to your website; it is also about getting the right types of visitors. The effort you put into this type of research will not be wasted; this intelligence is extremely useful and cannot be overemphasized.

SEO Techniques

It is possible to divide the most used SEO techniques into three as white hat, black hat SEO and gray hat SEO.

Black Hat SEO:

It is defined as techniques used to achieve higher search rankings in an unethical way. They are quite effective in the short term. But search engines penalize websites that use these strategies by lowering their search rankings or banning them from all search results.

- The following are a few ways of implementing these techniques:

Article Spinning:

It involves the use of software to rephrase the copied content so that it can be further published as a unique post. This method modifies the content in a way that reduces the risk of detection by any of the plagiarism tools.

Cloaking:

It is a website optimization technique where a different URL or content is presented to users and search engines.

Hidden Text

It is a method of adding hidden texts to the content on websites to change the ranking of websites in search results.

Bridge Pages (Doorway Pages):

 It is a technique where visitors are directed to the same destination for many links in search results without their knowledge.

Scraped content:

 A technique where content is copied from highly reputable sites to increase the volume of pages on the site.

Paid Links:

It is the purchase of links for website optimization.

Spam Commenting:

Comments that do not contain informative messages and contain promotional links that have nothing to do with the site. Spam comments are posted on other blogs to create a negative impression on visitors.

Keyword stuffing:

It consists of loading a web page with too many or unnecessary keywords in order to manipulate a site's search rankings.

Grey Hat SEO:

Gray hat SEO is the process of improving search engine rankings by finding and exploiting a gap in the search engine's algorithm.

White Hat SEO:

It is the process of improving website visibility, ranking, reputation and user visits by improving website content quality. White hat SEO is the process of improving website and search engine results.

It includes keywords and keyword analysis, meta tags, unique content, backlinking, sitemaps, robots, link building to increase the visibility of the page (SERP).

  • Get yourself comfortable.
  • Manage your workspace and organize your desk.
  • Adjust the work/life balance.
  • Keep In touch with your co-workers.
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