How to Determine Digital Marketing Budget?
It is one of the most common topics between digital marketing agencies and brands;
Agency How much budget do you have for advertising?
Brand: How much should it be?
It is not the right approach to answer this question casually. What should happen is that the agency conducts market research specific to each brand and determines the budget by learning the brand's goals.
The main questions to ask?
- Which geography and age group will we target?
- What are the main interests of our target audience?
- What is the income and consumption habits of our target audience?
- Which keywords do our target audience search for in search engines when accessing our services or products?
When the answers to these questions are correctly obtained and analyzed, the total market depth and the approximate cost of reaching this audience are determined. One of the critical issues here is that when the target audience is reached 4-5 times, the probability of that audience becoming a customer reaches the maximum.
Contact us to get information about how much your brand's digital marketing budget should be.
