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What is A/B Testing? A/B Testing is a testing method in digital marketing that uses different versions of a product or feature to determine which one users or customers tend to prefer more. We can look at A/B testing as an optimization process, or we can consider it as a digital marketing tactic applied for profitability.

Google Tag Manager is a free tool offered by Google, just like Search Console and Analytics. With this tool, you can track whether visitor behavior is complete without having to intervene in the code blocks on your site or application. Scripts and tags you need to add to your website

What is Remarketing? It is a way of reaching people who have already shown interest in your company or brand. It is called "remarketing" because you are targeting previous visitors or consumers. How Remarketing Works? How to Do Google Remarketing? Let's imagine a scenario like this. You have made your WordPress website SEO compatible, carefully link

Google has introduced a new policy called Limited Ad Serving. This policy will both reduce the risk of fraud and help prevent confusing and misleading ads. In line with this policy, an advertiser recognition period will be introduced for less familiar advertisers. During this period, these advertisers will be

What is Performance Max? Performance Max is a campaign type that allows performance advertisers to access all their Google Ads inventory from a single campaign. As a result, you can be seen by more customers and convert more according to your goals. Performance Max allows performance advertisers to access all their Google Ads inventory from a single campaign.

How Should AI Systems Behave and Who Should Decide? Also in the works is a new ChatGPT Business subscription for professionals who need more control over their data and businesses that want to manage their end users. ChatGPT Business will follow the API's data usage policies, which means that end-users' data

New Ways to Manage Your Data in ChatGPT The ability to turn off chat history in ChatGPT is HERE. When chat history is disabled, chats started will not be used to train and improve models and will not appear in the history sidebar. These controls, which will be available to all users starting today, can be found in ChatGPT's settings and can be changed at any time. For example,

What the iOS 17 Update Means for You and Your Business Apple is touting the latest iOS 17 technology as a way to "improve the things you do every day" through user-friendly updates to existing apps and features. The online preview of iOS 17 aims to increase connectivity and improve overall

From Discovery to Demand Gen In a recent update, Google announced a shift away from Discovery ad campaigns towards Demand Gen, with promising implications for marketers. What does this mean for you? Designed with multi-channel advertisers in mind, this shift is designed to capture audiences and