The two most important metrics to measure the success of digital marketing campaigns are cost per result, and the most common mistake here is to focus on form cost. However, the end result is the sale of the product or service.
If we make an example; Let's imagine that there is an advertising campaign with a form cost of 100 TL and we have a 1% sales conversion rate with this targeting / advertising whole. For 1 sale, you need to spend 10.000 TL. Let's assume that another campaign has a form cost of 200 TL and our sales conversion rate is 5%. In this case, it will be enough to earn 20 forms to reach 1 sale and the cost of 20 forms will be 4.000 TL. In this case, it would be a big mistake to focus only on the form cost, the main goal for us is to reach the potential customer who is close to the sale. Translated with DeepL.com (free version)
One of the most critical points here is to track the forms and accurately record which forms the actual sales come from. With the CRM program we have developed as LEVELUP, we can track the forms that reach our brands down to the campaign / ad group / keyword / ad image breakdowns. We achieve successful advertising results by clearly identifying which of these bring sales and which ones waste budget.
Contact us to reach your target audience with optimum cost for your digital ads.
