How to Create an Effective Website?
Nowadays, no company can afford to stay away from the digital world. An effective website will play an important role in the representation and presence of your company in the digital world. A website makes your company accessible 24/7. Your potential customers and existing customers can browse your products or services, get information and communicate whenever they want. Although it is technically very easy to set up a website today, there are some important points that need to be taken into consideration in order to attract visitors to the site and ensure that the visitors stay on the site for a long time.
One of the main features of a successful site is that it is designed correctly. For this, a broad outline needs to be created in advance, starting from the background colors to be used, photo selection, where the descriptive texts will be placed, and the quality of the videos to be used. As mobile usage increases day by day, it is an added value that the website to be established has the equipment to display smoothly on mobile devices.
Steps to Take When Establishing a Site
- Name and domain selection
- Registering a domain name
- Registration for hosting
- Site design
- Creation of site content
- Determination of site tasks
- Marketing of the site
Things to Consider in Website Structure are as follows:
- Main menu of the site
- Submenus
- Categories and Tags
- Page Hierarchy
- Search Functionality
- Links
How to Increase Time on Site?
The Loading Speed of the Site Should Be Increased
If your site's loading speed is slow, it will cause visitors to your site to leave the site quickly. Images and software code files such as js and css that reduce the loading speed of your site need to be optimized. For this purpose, there are site measurement tools Google PageSpeed , Pingdom and GTMetrix By using site speed measurement tools such as, you can detect and correct the factors that slow down the speed of your site.
Editing Page Content
Your page content must be satisfying and informative. You can keep the visitors who enter the product on the site for longer periods of time by making adjustments in the product description. So, you should provide detailed information in the product descriptions. You can keep your visitors who will not read the description on the page by preparing videos. He/she may not be able to read the article, but a video that explains product features and introduces the product will increase the time spent on the page.
Contents
Taking a professional perspective in the color selection of the graphics to be used, especially the website background, significantly affects the success of the site. You need to offer alternative options to ensure that the visitor who does not like the content on your page remains on your site.
Redirect to Related Pages
You can increase site navigation by highlighting relevant topics on the page where you welcome your visitor. It is necessary to redirect pages that are related to each other. If we go through an example, the customer liked a product andWe informed about it on our page with a nice explanation, and we offered different models considering the possibility that our customers might not like it.However, considering the customer who likes the product and wants to buy it, we need to direct them to pages related to the product.
- Get yourself comfortable.
- Manage your workspace and organize your desk.
- Adjust the work/life balance.
- Keep In touch with your co-workers.
