Digital Marketing Fundamentals
Digital marketing allows marketers to get accurate results in real time. allows them to see. Digital marketing helps to reach the product/service, communicate with potential customers, have global reach, and promote in a personalized way.
Strategies and Tactics in Digital Marketing
- Search Engine Optimization (SEO): This is the process of optimizing the website to “rank” higher on search engine results pages, thereby increasing the amount of traffic to the website.
- Social Media Marketing: This practice is promoting brand and content on social media channels to increase brand awareness, sow traffic, and generate leads for the business. Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+ are among the channels that can be used in social media marketing.
- Content Marketing: Refers to the creation and definition of content assets for the purpose of generating brand awareness, traffic, leads, and customers.
- Affiliate Marketing: A type of performance-based advertising in which companies receive a commission for promoting someone else's products and services on their website.
- Native Advertising: Native advertising refers to ads that are primarily contextual and appear on a platform along with other non-paid content.
- Marketing Automation: Marketing automation refers to software to automate basic marketing operations. Many marketing departments automate repetitive tasks they would otherwise do manually, such as email newsletters, social media post scheduling, contact list updating, lead nurturing workflows, campaign tracking and reporting.
- Pay Per Click (PPC): PPC is a method of driving traffic to a website by paying a publisher every time the ad is clicked.
- Email Marketing: Companies use email marketing as a way to communicate with their audiences. Email is often used to promote content, discounts and events, and to direct people to the business's website.
- Inbound Marketing: Inbound marketing refers to the “full funnel” approach to attracting and delighting customers using online content. All the digital marketing tactics listed above can be used throughout an inbound marketing strategy.
- Online PR: The practice of securing online coverage through digital publications, blogs and other content-based websites.
How to create a Digital Advertising Campaign?
Digital advertising; It is the way of reaching the target audience by using many digital channels such as internet networks, search engines, social media channels, digital publications, digital advertising platforms and websites with certain digital marketing techniques to promote products, services or individuals.
When creating a digital advertising campaign The boundaries of the relevant digital advertising campaign, digital advertising campaign budget, digital marketing channels, design studies and digital marketing target audience should be determined very well. Determining these items accurately and realistically is essential to achieve the goals.
Digital Advertising Campaign Budgets:
When determining the budget for digital advertising campaigns, which channels will be used and which metrics and filters will be preferred within the medium to be used should be determined very well. When determining the budget, costs per click, impression rates and many similar metrics should be determined by simulation method, depending on the medium to be used.
Creative Content
First of all, we start by pushing the limits of creativity in Content Development and Copywriting as well as Copywriting and doing things that have not been done before. In the ongoing process, your brand's image is recreated by playing an active role in all channels that can reach the target audience by following photo shooting, video animation, social media management and campaigns, Google ads, Social Media Advertisements.
Determining the Target Audience
Targeting allows you to determine how narrow or broad the audience for your ads will be. Without targeting, your ads have the widest reach possible. Ad targeting allows you to focus on specific customers who are interested in the products and services you offer. Targeting types such as keyword, audience, location, topic, device and remarketing are frequently used. Specific targeting is only available for some campaign types.
Editing Conversion Settings
Conversion tracking can help you track the actions you want customers to complete on your website. Thanks to conversions, you can better measure the impact of ads, targeting, and the overall campaign.
- Get yourself comfortable.
- Manage your workspace and organize your desk.
- Adjust the work/life balance.
- Keep In touch with your co-workers.
