What is Digital Marketing?
Digital marketing is an important form of marketing in which companies and brands promote themselves and their products in electronic environments, including activities such as product sales and advertising. Digital marketing includes the creation and dissemination of content through digital media channels (websites, landing pages, social media, email and mobile applications), as well as the creation and dissemination of this content through SEO, SEM, pay-per-click (PPC) advertising, content partnerships, social, It means promoting it through a variety of strategies across paid, earned and owned digital channels such as email and text messaging.
Digital marketing Channels:
- Search engine optimization (SEO) - As a result of SEO studies, websites are ensured to rank higher in search engine results. This causes the organic traffic and sales amount that websites receive to increase.
- Search engine marketing (SEM)-Search Engine Marketing (SEM) is a comprehensive strategy used to drive traffic to the website. Also known as Paid Search Marketing. There are 3 different models that vary depending on the business structure. These are: PPC (pay per click), CPC (cost per click) and CPM (cost per thousand impressions).
- Content marketing - Content marketing is the preparation of content and publishing them in various media, which enables the promotion of products and services to target audiences.
- Social media marketing (SMM) - Social media marketing provides various benefits in strengthening, protecting and creating the brand image of brands.
- Pay-per-click advertising (PPC)-Pay-per-click advertising relies on commercial marketers bidding against each other.
- Email marketing- The act of sending a commercial message via email, usually to a group of people, is known as email marketing. It involves sending advertisements, soliciting business, or soliciting purchases or contributions via email.
- Google Advertising-Advertising on Google is one of the very important marketing channels for businesses.
- Get yourself comfortable.
- Manage your workspace and organize your desk.
- Adjust the work/life balance.
- Keep In touch with your co-workers.
