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What is Remarketing?

What is Remarketing?

It is a way of reaching people who have already shown interest in your company or brand. It is called "remarketing" because you are targeting previous visitors or consumers.

How Remarketing Works?

How to Do Google Remarketing? Let's imagine a scenario like this. You have made your WordPress website SEO compatible, you have carefully performed link binding operations. Your website was found useful by Google and highlighted as a quality website. The customer came to your website, browsed through the products and finally left without buying anything. Remarketing is a useful strategy at this point. 

To benefit from the Google Adwords Remarketing system, you should follow these steps;

 Open a Google Adwords account Log in to Adwords, click on campaigns and select Remarketing option Choose the Remarketing tactic that suits you between the two options Adwords will give you a code that you can use for your campaign. You need to place this code at the bottom of the pages on your website. There is no limited use; you can apply it to your specially selected product pages or to all product pages. The Remarketing system uses cookie IDs. This means that when a user visits your website, they leave a digital trail through the cookies they allow. In this way, the products that people look at while browsing your e-commerce website enter the Remarketing list and then allow the user to see these products on other websites.

(Remarketing) We can examine Remarketing in 3 steps:

  1. Step: These users are then tagged with a cookie and thus added to your remarketing list.
  2. Step: A campaign is launched with ads shown only to users on your remarketing list.

What are the Types of Remarketing Campaigns?


Standard Remarketing:

In this type of campaign, when a visitor visits your website, all users who have visited the site create a list. Those included in this list are then used to show ads to these users.

Dynamic Remarketing:

This type of campaign includes dynamic content where relevant products or services are recommended based on the user's previous visits. For example, if a user has visited a specific product page, ads for that product will be shown on subsequent visits.

Remarketing List for Search Ads (RLSA):

This type of campaign includes ads targeted to searches that users make on a website they have already visited. When users search for specific keywords, they may see ads that are associated with a site they have already visited.

Video Remarketing:

 In this type of campaign, when users have previously visited a YouTube channel or watched a specific video, these users then see targeted ads on YouTube.

Mobile App Remarketing:

This type of campaign is designed for mobile app users. If users have downloaded your app or accessed certain content, they will be shown ads.

Email Remarketing:

This type of campaign is suitable for companies that have an email contact list. By sending specific offers or promotions via email, the aim is to get users to return.

Social Media Remarketing:

This type of campaign is aimed at users with previous engagement on social media platforms. If users have liked a Facebook page or liked an Instagram post, ads can be shown on these platforms.

Cross Device Remarketing:

This type of campaign involves tracking users as they browse on different devices (e.g. computer, tablet, mobile phone). When users are browsing on one device, they can also be targeted on other devices.

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