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What is Social Media Marketing?

What is Social Media Marketing?

Social media marketing is a marketing strategy that aims to reach the target audience of a brand or product through social media platforms and influence their purchasing behavior. Social media marketing helps brands to interact with potential customers and increase brand awareness.. 

What are Social Media Marketing Tools?

Social Networks; Instagram, Facebook, Linkedin, Twitter, etc.

Blogs - Blogger, Tumblr, etc.

Microblogs - Twitter

Forums - DonanımHaber, ShiftDelete etc. 

Content Communities-Flickr, Instagram, YouTube, etc. 

Mobile Social Networks - WhatsApp, Viber, Line, Tango, Snapchat, etc.

Social Media Customer Relationship Management

Today's consumers are no longer interested in a social media focused solely on discounts and sales,They want more responsiveness, more personalization and much more trust. Social media is the most important touch point for building customer relationships. Social media is not just for product promotion.

  • Share content that will answer all the questions in the minds of the target audience, not focused on product promotion and sales.
  • Provide a faster response time. According to research, 32% of customers expect a response within 30 minutes online. If you don't solve their problems fast enough, you may find that customer frustration spills over beyond social media. 
  • Personalize conversations. Standard automated messages and bots may not be enough. Bots can be helpful in showing your customers that you care about their problems, but after a short while, communication with a user will be healthier. After the conversation, make sure to let your customer know that you are not going anywhere. Make them feel happy that they talked to you.
  • To build a strong customer relationship, give your followers small gifts that make them feel special. A great way to reward people is through contests. You could run an Instagram campaign asking people to vote for their favorite product with a story poll. Try a Facebook contest where customers can also share photos that highlight your products.
  • Get yourself comfortable.
  • Manage your workspace and organize your desk.
  • Adjust the work/life balance.
  • Keep In touch with your co-workers.
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